[Series of twelve booklets from the 1920s on sales and advertising]

Title: [Series of twelve booklets from the 1920s on sales and advertising]

Author: Ruxton, Robert

Publication: Chicago, Ill.: American Writing Paper Company, 1922.

Description: Complete series of twelve booklets about sales, advertising, and marketing, with a special focus on the role of printed advertisements. Distributed by the United Typothetae of America, International Association of Master Printers. Third printing. Stapled in brown printed wrappers. 7.25 x 5 inches; 12 booklets (various pagings). Most booklets clean and crisp, with a touch of edgewear; one booklet with a crease and 0.5-inch closed tear to front wrapper. Most booklets Fine or Near Fine, with one Very Good. Provides insight into the relationship between the printing industry and commercial businesses in the 1920s. Contents: no. 1. The master salesman. -- no. 2. Idols of business. -- no. 3. The booklet, king of sales media. -- no. 4. Print it and mail it. -- no. 5. Printed salesmanship. -- no. 6. The "follow up." -- no. 7. The competitive struggle. -- no. 8. Publicity sidelights. -- no. 9. Bridging the gap between buyer and seller. -- no. 10. Reducing high costs. -- no. 11. The house organ. -- no. 12. Striking the norm in advertising.